California is on track to have what will be the nation’s most far-reaching law to give consumers more control over their personal data.

The new law may be both a big concern, as well as a new and important opportunity, for the insurance industry.

Assembly Bill 375, authored by Assemblyman Ed Chau, D-Arcadia, was signed by Gov. Jerry Brown last week, hours after lawmakers passed it with no dissenting votes in a last-minute effort to convince a San Francisco real estate developer to remove a similar initiative from consideration for the November ballot ahead of a deadline.

Many saw AB 375, the California Consumer Privacy Act of 2018, as being more favorable than a voter-enacted initiative, which is more difficult to alter than laws passed through the legislative process.

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