On October 18, more than 10 million Californians participated in The Great Shakeout to prepare for the next catastrophic earthquake and bring awareness to earthquake preparedness across the state. The United States Geological Survey (USGS) predicts a 99% chance of a magnitude 6.7+ earthquake in the Bay Area within the next 30 years, preparation is essential.

Kate Stillwell is a structural engineer and founder and CEO of Jumpstart, a new earthquake insurance provider which helps families and individuals following a disaster via text. As a business owner and lifelong Californian, Stillwell took part in the Shakeout and shared her experience and insight for earthquake preparedness.

Risk Management Monitor: How difficult is it to get businesses to take part in an event like the Shakeout?

Kate Stillwell: The trick is to make it fun. It only takes a few minutes, and if you can get some good laughs out of it, all the better. Also, for the San Francisco Bay Area, the anniversary of the 1989 Loma Prieta earthquake is always the same week as ShakeOut, so people remember and talk about it around the proverbial water cooler.

RMM: How beneficial is it for them to take part?

KS: It builds muscle memory. You need to know what to do without thinking because you won’t be thinking.  Just as important is that the drill strikes up a conversation about other ways to get prepared, not just at work, but at home, too.

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