Sonoma County, Calif., Learns Bitter Lessons from Deadly Fire, Adopts Reforms
Sonoma County, which lost 25 lives in last October’s wildfires, has changed the ways in which it alerts residents after scathing criticism for not using cellphone alerts during the devasting fires last fall.
The then emergency manager and others decided against sending out mass alerts because they believed they could not adequately target who received the messages and didn’t want to “over-alert.” They felt that doing so could lead people who were safe to evacuate into a more dangerous area or cause severe traffic.